Our story.
Our mission is simple: To ignite Deeper Luxury Travel® journeys that support wildlife conservation projects around the globe.
We design Deeper Luxury Travel® experiences for curious, conscious travellers who want more than comfort. They want a connection. Purpose. To be part of a solution.
Each journey is small by design and deep by nature; immersive travel, direct-action conservation, experiential philanthropy. This is travel that gives back - visibly, measurably, honestly.
We work directly with conservation teams on the front line. Every trip funds real, on-the-ground action. Groups are intentionally small and personally hosted. Luxury is defined by access, depth, and meaning - not excess
Founded and hosted by Holly Budge
Wildlife Positive Travel was founded by adventurer and conservationist Holly Budge, founder of How Many Elephants and creator of World Female Ranger Week. After years spent embedded with anti-poaching teams and conservation leaders, one question kept surfacing: What if travel could actively protect what it depends on? Holly personally hosts each journey, keeping every experience intimate, considered, and grounded in purpose.
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We support female rangers. They’re bold, changing the game and paving the way for other women to stand alongside men at the forefront of conservation.
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